Ford Fathom Brings a New Affordable EV Pickup to Huron, SD
The Ford Fathom is an upcoming all-electric midsize pickup designed to combine five-adult seating, truck-bed utility, a front trunk, and bidirectional power capability. Ford has announced a $28,350 starting MSRP for the standard-range battery and plans to begin pre-orders in early 2027. The Fathom will be the first production vehicle based on Ford's Universal Electric Vehicle Platform. Iverson Ford helps drivers in Huron and nearby communities follow confirmed information about the Fathom as Ford moves toward production.
Ford Fathom Key Facts Define the Upcoming Electric Pickup
- The Ford Fathom is an upcoming all-electric midsize pickup.
- The Fathom is the first production vehicle built on Ford's Universal Electric Vehicle Platform.
- Ford lists a $28,350 starting MSRP for the standard-range battery.
- Ford plans to open Fathom pre-orders in early 2027.
- The Fathom seats five adults.
- Ford says the Fathom provides more passenger volume than a Toyota RAV4.
- The Fathom combines a pickup bed with a front trunk.
- Bidirectional power capability is part of the Fathom's design.
- Every Fathom will have the hardware needed to support Ford's BlueCruise technology.
- Apple CarPlay and Android Auto compatibility are planned.
- Ford has not yet released final EPA range, battery capacity, horsepower, torque, towing capacity, payload rating, bed measurements, exterior dimensions, or the complete U.S. trim lineup.
Ford Fathom Introduces Ford's Universal EV Platform
The Ford Fathom uses Ford's Universal Electric Vehicle Platform as its underlying architecture. Ford developed the platform to simplify vehicle production and help lower the cost of future electric vehicles.
Ford identifies the Fathom as a midsize, four-door electric truck and says production will take place at Louisville Assembly Plant beginning in 2027. The Fathom is a separate vehicle from the Ford Maverick, even though Ford expects its footprint to be comparable to the Maverick.
For Huron drivers, the Fathom could create a new electric option for commuting along US Highway 14, traveling toward South Dakota Highway 37, or handling daily errands around Beadle County without moving into a full-size electric pickup.
Ford Fathom Targets a $28,350 Starting Price
Ford lists the Fathom's starting MSRP at $28,350 with the standard-range battery. The MSRP does not include destination, taxes, title, registration, or other applicable charges.
Road & Track reports that the starting price becomes $29,945 when Ford's $1,595 destination charge is included. Ford plans to begin taking pre-orders in early 2027, with production and customer deliveries scheduled for later in the year.
The announced pricing gives the Fathom a different position from larger electric trucks, although Ford has not announced pricing for higher configurations.
Five-Passenger Seating Gives the Fathom Everyday Utility
The Ford Fathom seats five adults and provides two distinct cargo areas through its pickup bed and front trunk. Ford also says the Fathom offers more passenger volume than a Toyota RAV4.
That combination could appeal to Huron-area drivers who need passenger seating during the week and space for tools, bicycles, camping equipment, hunting gear, or recreational supplies on weekends.
Ford has not published final cargo-volume figures, bed dimensions, or payload capacity. Those measurements should not be estimated from the Maverick or another Ford truck.
Bidirectional Power Expands What the Ford Fathom Can Do
The Ford Fathom provides bidirectional power capability, allowing stored battery energy to flow outward to compatible equipment.
The technology could give Fathom owners another way to use the truck at outdoor locations, job sites, or during certain backup-power situations. Ford has not yet published the final electrical-output rating, so specific wattage or home-power claims remain unconfirmed.
For drivers in rural areas surrounding Huron, the ability to use an electric truck as a mobile power source could be particularly relevant for work and recreation.
Ford Fathom Brings BlueCruise Hardware and Connected Navigation
Ford says every Fathom will have the hardware required for its next-generation BlueCruise technology. BlueCruise is Ford's hands-free highway driving system, although the presence of the hardware should not be interpreted as confirmation that every Fathom will include unrestricted activated BlueCruise service at no additional cost.
The Fathom will also use Ford's new digital technology strategy, including Apple Maps integration, Apple CarPlay and Android Auto compatibility, and digital-key functionality. Ford says Apple Maps will support EV-specific routing and battery-preconditioning information.
These features could benefit drivers making longer trips from Huron toward Mitchell, Aberdeen, or other South Dakota destinations.
What Does Tom's Guide Report About the Ford Fathom?
Tom's Guide reports that Ford redesigned its approach to vehicle production around the Fathom, using the Universal EV Platform to reduce manufacturing complexity while retaining features such as bidirectional charging, a high-resolution touchscreen, digital-key capability, and BlueCruise hardware. The publication's reporting also explains that Ford is targeting affordability without reducing the Fathom to a basic, stripped-down electric truck.
"This highlights that the Fathom's $28,350 starting MSRP is tied to changes in how Ford engineers and builds the vehicle, not simply to removing equipment. The result is an electric pickup planned with five-passenger seating, a truck bed, a front trunk, and modern connectivity."
Source: Tom's Guide - Ford Fathom
Frequently Asked Questions About the Ford Fathom
What is the Ford Fathom?
The Ford Fathom is an upcoming all-electric midsize pickup built on Ford's Universal Electric Vehicle Platform with five-passenger seating, a pickup bed, a front trunk, and bidirectional power capability.
How much will the Ford Fathom cost?
Ford lists a $28,350 starting MSRP for the standard-range battery before destination, taxes, title, registration, and applicable fees.
When will Ford Fathom pre-orders begin?
Ford plans to open Fathom pre-orders in early 2027, with customer deliveries expected later in 2027.
Is the Fathom an electric Ford Maverick?
No. Ford developed the Fathom as a separate electric pickup using the Universal Electric Vehicle Platform. Its expected footprint may be comparable to the Maverick, but the Fathom is a different vehicle.
How many passengers does the Fathom seat?
The Ford Fathom seats five adults, and Ford says its passenger volume will exceed that of a Toyota RAV4.
Does the Ford Fathom have a frunk?
Yes. Ford has confirmed that the Fathom includes a front trunk in addition to its pickup bed.
Can the Ford Fathom provide electrical power?
Yes. The Fathom provides bidirectional power capability. Ford has not yet released the final electrical-output rating.
What will the Fathom's driving range be?
Ford has not published the Fathom's final EPA-estimated range. Any specific mileage figure should therefore be treated as unconfirmed.
How much can the Ford Fathom tow?
Ford has not yet announced an official towing capacity for the production Fathom.
Will the Ford Fathom have BlueCruise?
The Fathom will include the hardware required for Ford's next-generation BlueCruise capability. Final activation and subscription details have not yet been fully released.
Where can Huron-area drivers learn about the Ford Fathom?
Iverson Ford in Huron helps drivers follow verified Ford information as the Fathom moves toward pre-orders, production, and customer deliveries.
Iverson Ford Helps Huron Drivers Track the Fathom
Iverson Ford serves drivers from Huron and surrounding communities with new Ford vehicles, used vehicles, financing resources, parts, and service. The dealership is located at 2500 Dakota Avenue S. in Huron and also serves nearby regional drivers.
For shoppers traveling US Highway 14, South Dakota Highway 37, or local Huron streets, Iverson Ford can provide updated information as Ford moves the Fathom toward pre-orders and production.
