Here at Iverson Ford, it is our mission to be the automotive home of drivers in the Huron, SD area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Huron.

When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

And welcome to our new website!

Iverson Ford, a Ford dealer in Huron, South Dakota offers new Ford Cars, Crossovers, SUVs, Trucks and Commercial Trucks.  Search for all new 2020 and 2021 Ford, including the new Bronco, Chassis Cab, E-Series Cutaway, Edge, Escape, Expedition, Explorer, F-150, F-650-750, Flex, Fusion, Mustang, StrippedChassis, SuperDuty, Transit Connect, Transit Connect Wagon and Transit VanWagon. Find your dream car from our Ford showroom of Cars, Crossovers, SUVs, Trucks and Commercial Trucks or search our new Ford inventory to see what is on our lot, get new car pricing and free Ford price quotes. View our used car inventory, including our pre-owned Ford vehicles.