Whether you're upgrading to a new Ford truck, shopping for a dependable SUV, or looking for trusted Ford service, Iverson Ford makes it easy to find everything in one place. Conveniently located on Dakota Avenue South in Huron, our dealership offers a wide selection of new Ford models, quality pre-owned vehicles, flexible financing, and factory-trained service for drivers throughout eastern South Dakota.
With more than 75 years of serving South Dakota communities through the Iverson Auto Group, we're committed to delivering an exceptional ownership experience.
From daily commuting to ranch work and weekend travel, Ford offers vehicles designed for every lifestyle.
Popular Ford models include:
Our team can help you compare trims, towing capability, technology, hybrid options, and driver-assist features to find the Ford that fits your needs.
Looking for a vehicle that delivers value and confidence? Iverson Ford maintains a diverse inventory of inspected pre-owned cars, trucks, and SUVs from Ford and many other trusted manufacturers.
Our inventory may include:
With inventory changing regularly, Huron drivers have new options to explore throughout the year.
Yes. From your first purchase to routine maintenance, we're here to support every stage of vehicle ownership.
Our dealership offers:
Our Ford-certified technicians use OEM Ford and Motorcraft parts to help maintain the safety, reliability, and performance your vehicle was engineered to deliver.
Drivers choose Iverson Ford because they value knowledgeable guidance, a broad vehicle selection, and convenient access to sales, financing, parts, and service in one location.
Situated near US Highway 14 and SD Highway 37, our dealership makes it simple to keep your Ford ready for every season, whether you're commuting across Huron or traveling throughout South Dakota.
Iverson Ford is located at 2500 Dakota Avenue S., Huron, SD, just minutes from downtown Huron with convenient access from US Highway 14 and SD Highway 37.
Whether you're interested in a hardworking Ford F-150, an adventure-ready Bronco, a family-friendly Explorer, or a dependable used vehicle, Iverson Ford is ready to help. Stop by to explore our inventory, receive a competitive trade-in offer, meet with our finance specialists, or schedule service with our certified Ford technicians. We look forward to helping drivers throughout Huron and eastern South Dakota enjoy a vehicle-buying experience built on expertise, convenience, and long-term support.
